First of all, media institutions are major companies who
distribute and market media products such as movies, music video, TV programmes
and many more to their audience. Some examples of media institution include
channels like ‘BBC’, ‘Film4’, and ‘CNN’. The production companies are in charge
of finding the right director and actors/actresses for their certain
shows/movies they feature. Not only that they have to check if the setting is
maintained properly because they wouldn’t want their actors/actress to get hurt
as they have to be responsible if they get hurt.
Our movie will be distributed by major film studio because
there are a lot of advantages of choosing this distribution, one of the main reasons
is because by using the distribution company’s name the movie will gain more
popularity than being independent. As it will be promoting the movie in a way
and if we were to choose an independent film studio it would have been hard to
make awareness or gain popularity in the mass market especially to our specific
target audience as there will most definitely be other new movies we need to
compete against. Therefore, having a major film studio will be less time consuming
for us to make sure people are aware of the movie. Not only that, we will be
financially stable as there will be more investors who would want to put their
money in a movie who is backed up by a major film studio as they are more
reliable in terms of being successful in the future. We have chosen ‘Paramount
Pictures’ as our distribution company because out of all the other major film
studio, Paramount Picture would be the best option for the movie as it features
a lot of thriller movies such as ‘Mission: Impossible-Ghost Protocol’, ‘G.I:
Joe’, ‘Iron man 2’ and many other popular thriller genre movies.
In my opinion, Film 4 would be a great channel to put my
movie on because this channel has a lot of different genre movies: horror
(Insidious: Chapter 2), Thriller (Shutter Island), Comedy (Kick-Ass), Romance
(Hairspray). This means that people who prefer to watch this type of genre
would be introduced to our movie; when they are just flicking through channels
and come to this channel to see what’s on. This would mean we would be
attracting more audience, which would increase the movies popularity.
I would most likely use social media to promote our movie as
it will be quicker and inexpensive/free to advertise in social media. Social
media is used by mostly everyone, that too worldwide this means when
advertising our movie people from other countries will also be able to see the
advertisement; targeting mass audience from all around the word. From my
research, I found out that ‘Facebook’ is one of the top social media used all
around the world with the estimation of 1.1 billion users. In second place is
‘Twitter’ with the estimation of 310 million users. From this data I will make sure
that ‘Facebook’ will be my first priority to advertise our movie on, I could
also use twitter to advertise our movie if I want to spread more awareness
about our movie. Trailer will be published in YouTube as its one of the most
used app for people to watch movie trailers. In addition, if I was to invest
money in social media for advertisement then I would probably ask ‘KingBach’ to
promote the movie as he is one of the most famous viners, with 5.6million
followers in Instagram and around 5.4million people liking his Facebook
page. Therefore, using him to promote
will increase the popularity of our even more as he has a lot of followers all
around the world. This means there are possibility of his fans going and
watching the movie.
Lastly, I feel that making this movie straight into DVD
wouldn’t be the best decision to make because now days people prefer to watch
movies in cinema rather than buy a DVD and watch it there. This means releasing
the movie on DVD would be useless and unprofitable. Whereas, releasing it in
cinema would at least gain some popularity as it will be displayed and people
would know about the movie. Therefore,
realising the movie in cinema would be better than DVD but later on we could
release it on DVD for people would like collecting DVDs.
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