As you can see from the poster, there is a wooden puppet
which suggests us that it is the antagonist. By looking at the gesture and
facial expression you can say that the genre of this movie is horror/thriller/mystery.
The gesture of the hand (shushing) makes us feel as if this movie will have
some secret/mystery which will link back to the wooden puppet’s dark past of
becoming an evil spirit. In most thriller movies dolls/puppets are used to
symbolize
how evil spirit possess the doll especially the ancient looking one. The
facial expression is creepy as it is staring right at the audience with a sly smile
on its face. This makes it look as if it is telling the audience to keep quiet
about the horrendous things it has done or is going to do. The main character
is defiantly portrayed as an enigma as it’s a doll, which means that its facial
expression will be the same no matter what, therefor this character looks mysterious.
This proposes us throughout the movie the audience won’t be able to recognize
what the antagonist is planning to/how its feeling. The poster is composed really simply with
only an image with its blurry title and actor’s names. The blurry title makes
the poster have some eerie atmosphere with links with the main image in the
poster
In my opinion, the target audience will definitely be
teenagers or anyone who enjoy having to go through the excitement and thrill of
watching thriller movies. Furthermore, the colours that has been used in this
poster are dark colours such as black which signifies darkness and evil and
also red for death, danger and destruction. Then we have quite a bright
lighting on the doll’s face making it look ghoulish. The most important colour
in this poster is black because if the background didn’t contain black colour
than the main image of the poster wouldn’t have the devilish look. The colours
are certainly linked with the genre as it gives off the horror atmosphere to
the poster. The image is located right at the middle of the poster to catch the
audience’s attention and since the image is staring right back at the audience,
as a result it makes them feel intimidated and possibly make them watch the
movie.
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