As you can see from the poster, there is a wooden puppet
which suggests us that it is the antagonist. By looking at the gesture and
facial expression you can say that the genre of this movie is horror/thriller/mystery.
The gesture of the hand (shushing) makes us feel as if this movie will have
some secret/mystery which will link back to the wooden puppet’s dark past of
becoming an evil spirit. In most thriller movies dolls/puppets are used to
symbolize
In my opinion, the target audience will definitely be
teenagers or anyone who enjoy having to go through the excitement and thrill of
watching thriller movies. Furthermore, the colours that has been used in this
poster are dark colours such as black which signifies darkness and evil and
also red for death, danger and destruction. Then we have quite a bright
lighting on the doll’s face making it look ghoulish. The most important colour
in this poster is black because if the background didn’t contain black colour
than the main image of the poster wouldn’t have the devilish look. The colours
are certainly linked with the genre as it gives off the horror atmosphere to
the poster. The image is located right at the middle of the poster to catch the
audience’s attention and since the image is staring right back at the audience,
as a result it makes them feel intimidated and possibly make them watch the
movie.
